Work With Us | Blog Writing and Advertising Opportunities
Want to write for one of Australia's best loved brands? We are always seeking engaging and fun writers to join our team via a monthly column on the Custom Tan website. Up and comings are more than welcome, thankyou for your interest.
Must be original content. If discovered published elsewhere it will be taken down.
Priority is given to content that is advice-driven around the topics of beauty (only Custom Tan for tanning brands), fashion, hair, health, sport and lifestyle. Including links in the content is fine as long as it links to relevant and valuable content. No affiliate links please.
Please supply a short bio and headshot for inclusion with the post. A maximum of three links are allowed in your bio.
Posts must be submitted to customtan(at)customtan.net for approval and posting. When you become a regular content provider, the opportunity for direct access may be provided.
You can bold key phrases within the post. If using sub-heads, please format to Heading 3.
No more than two sentences in one paragraph, please.
Posts really need to have your authentic voice and personal experience attached to it.
Posts should be between 400 - 1500 words
Original, good quality images are preferred, but we are able to supply images if you can't.
Your post will be shared through our social network and will be featured in our monthly Confessions of a Celebrity Spray Tanner newsletter.
We currently do not offer payment for guest posts – and posts must be written by bloggers, not businesses or freelance writers working for SEO companies. This is an opportunity that is mutually beneficial and via our profile provide access to a whole new audience for you.
What beauty bloggers should you work with? We have the unique positioning in that we are a beauty brand, but we also love to blog and share all things related to our market. We are always open to working with like minded brands and offer the opportunity for partnerships in a number of ways.
We find that the best results come when we collaborate from the onset. Together we can strategise and come up with an amazing campaign. While you know your brand best, we know what works best with our readers. Let's partner to develop a campaign that will get maximum leverage.
The impact between bloggers is even greater with recent Australian research showing that 89% of bloggers are influenced by blogger reviews when making a purchasing decision.
Results show that:
- Custom Tan attracts female readers between 18-35
- Our readership has grown more than 1000% in the past 6 months
- Readers not only engage in discussion, but purchase products from brands we talk about
- Custom Tan is a premium sunless tanning brand that offers unparalleled product, and an educational and advice driven beauty, fashion and lifestyle blog
- Custom Tan has 3 times been awarded Australia's Best Fake Tan by independent review
- Our email database, Facebook and Instagram statistics are all in the thousands
- What's in my beauty box - a monthly feature focusing on products that the Custom Tan girls have been using over the past month
- Store profiles - a profile of beauty salons, spray tan salons or your online shop
- Other editorial content - we post with a balance of beauty/fashion/lifestyle content around topical themes. We are happy to accept product and press releases for consideration and base our decisions about what will best suit our demographic and overall conversation of the time
Advertising Options - Sponsored posts, banner advertising, email newsletter banner advertising, brand ambassadorship
- These are “advertorial” posts, clearly marked as such but written in an engaging way, in the style with which Custom Tan readers are familiar
The client offers key points, links and images that need to be included in the post, Custom Tan writes the copy and then returns to the client for approval before posting
The posts are then broadcast through all Custom Tan social media channels – and on its newsletter.
- A giveaway included with the sponsored post works brilliantly to leverage and engage readers
Cost: $425 (Cost is reduced to $250 if giveaway to value of $200 retail is included)
- Banner advertising is located in the right hand column of the Custom Tan website. The ads appear on ALL pages as readers navigate throughout the site.
- 300x250 $400 per month* – artwork and web link to be supplied
- 300x150 $250 per month* – artwork and web link to be supplied *book six months and receive 30% discount
- 125x125 $75 per month - artwork and weblink to be supplied. Minimum 6 months booking (no further discounts)