End of an era

IN CONFIDENCE

It's with a heavy heart that I announce my intention to close Custom Tan forever on 27 December 2024.

This page link has been sent in 100% confidence with trust to a very select few of my loyal and long term customers and colleagues for whom I am incredibly and eternally grateful. 

Some of you will know that I have a family and other businesses, and for this reason I have made the final decision that I am no longer in a position to give my time to growing my first baby - Custom Tan, the way in which it truly deserves.

In 15 years, Custom Tan has:

* shipped 12,000 orders to places like Ryde, Russia, Riyadh and Reno 
* been voted Australia's Best Sunless tan - 3 times by independent review
* trained 700 spray tan technicians some whom have travelled from overseas
* graced the bodies of countless international and national celebrities, rock stars and beauty editors (Vogue my personal fav if I have to pick)
* showcased heavily amongst the media - print, online and television

I am proud to have built a wonderful brand, and it has been an absolute honour.  However my capacity has wained, and Custom Tan is ready and deserved of someone energetic to get it back and thriving like it once was.

The intention of me sharing this page with the select few is twofold:

1) to give you the earliest heads up as to the pending closure; and 
2) to give you the option to buy Custom Tan before I close my doors forever 

For anyone interested, the details are this:

I will continue spray tanning and will retain my spray tan clients.  I will transition to a new business name offering tanning services. 

All the following will be included in the sale: business name, business website and thousands of customer records, any stock, packaging/labelling, an email database of 5k, all Mailchimp templates, TikTok with 1k followers, Facebook over 8k followers and Instagram account with over 36k, Canva templates, and all contact details for manufacturers and suppliers along with the distributors around Australia.  The ability to have weekly access to me for 30 minutes for 12 weeks and the ability to WhatsApp for any questions and handover.  Any separation costs of selling the business should be minimal but to be the responsibility of the new owner. 

If you are not genuinely interested, let's please not waste each other's time.  The closure date is firm.  I am heading overseas so will be announcing the pending closure with plenty of time for customers to stock up.  Should we close, I know there will be a lot of devastated tanning tribe members and I am both saddened and humbled by this.  

If a buyer is not found.  When the time comes for me to make the announcement, please afford me the opportunity to do this.  It is my baby, and it is my right to announce my door closure after 15 years of my blood, sweat and bronze stained finger tips.

If you are interested, please contact me, otherwise, I thank you in advance for allowing me the opportunity to make the very personal announcement when the time is here.

Thankyou as always,
Heidi x