
It's been over 85 years and the popularity of the fake tan keeps climbing and climbing - so just how did tanning get it's legs and why?
The History of Tan
Early on tans were associated with being lower class. It was a symbol of poverty of those who worked outdoor in the hot sun. But Coco Chanel was iconic enough to change an era of fashion led followers. Coco Chanel spent time out sailing the Riviera on the Duke of Westminister's yacht "Flying Cloud" and came back with a tan and it had instant appeal as modern, luxurious and independent. At the same time, the medical field went from saying that sun was a dangerous thing to being a cure within a span of 30 years and by the end of the 20’s beauty bible Vogue wrote “the 1929 girl must be tan” and she was. That was 85 years ago and since their arrival, tans have never gone out of fashion
The Tanning Timeline







